Director of Communications and Marketing

New Brunswick, New Jersey, Position Summary: Rutgers, The State University of New Jersey, is seeking a Director of Communications and Marketing for the Rutgers University Libraries ( RUL ). Reporting to the Vice President for University Libraries and University Librarian, this position serves as the chief communications officer for RUL and is a member of the library leadership team.   Among the key duties of this position are the following: Develops and implements a comprehensive communications program for the Libraries that elevates awareness of library services, resources, programs, and initiatives, among key audiences and stakeholders(internal and external) through the strategic and creative use of a variety of communication and marketing channels. Directs the Rutgers University Libraries ( RUL ) marketing and communications program.

Serves as the primary person for developing formal, system-wide communications spanning four campuses – Camden, New Brunswick, Newark, and Rutgers Biomedical and Health Sciences ( RBHS ). Produces Libraries publications and communications in all media formats Creates and distributes content that provides news and information about the libraries and its programs. Supervises the work of the Libraries’ Senior Web Content Specialist to ensure consistent and appropriate messaging across platforms.

Manages vendor relationships and expenses for marketing and promotion items and major publications. Recruits, hires, and manages full time and student employees in accordance with University policies and negotiated contracts. Contributes in the strategic advancement of the libraries by serving on the library leadership team.

Other duties as assigned. Minimum Education and Experience: Bachelor’s degree in public relations, marketing, communications, or a related field, or an equivalent combination of education and/or experience that demonstrates appropriate skill, comprehensive knowledge, and understanding, of promotions, marketing, public relations, writing, editing, and project management. A minimum of five (5) years of relevant experience in communications, marketing, or public relations.

City: New Brunswick State: NJ Equipment Utilized: Experience using software and platforms such as Microsoft Office Suite, Adobe Creative Suite, Sprout Social or other social media management tool, Mailchimp, WordPress and Drupal platform. Posting Number: 24ST0716

Source ⇲