Marketing and Communications Coordinator (Hybrid) – School of Continuing and Professional Studies

ST. LOUIS, Missouri, Scheduled Hours 37.5 Position Summary Assists the Director of Marketing and Communications for the School of Continuing & Professional Studies (CAPS) in all areas of marketing, communications engagement and recruitment; including internal/external communications, content development, project and request trafficking, website management, publication design and distribution, social media management, invoice payment and processing and other creative service efforts to ensure a cohesive brand identity and advance the mission and goals of CAPS. Job Description Primary Duties & Responsibilities Assists with development and implementation of marketing tactics pertaining to print, digital and other assigned efforts.

Conducts research, manages timelines, and implements marketing assignments to support awareness, enrollment growth and student recruitment and retention. Works with University partners and stakeholders in a fast-paced team environment to support strategic and integrated campaigns for CAPS and its programs, institutes and initiatives. Contributes to the development of strategies to spotlight and advance CAPS through high quality, high impact, and cost effective initiatives.

Develops story ideas and obtain testimonials for print and digital media, cultivating a network of on and off campus resources. Partners with Director of Marketing to monitor costs against budget and to review campaign performance against key performance indicators (KPIs).  Assists with performance analysis at a strategic, tactic, targeting, and creative level: compare report outputs to predetermined KPIs.  Collaborates with internal/external teams and gather data for optimization. Manages Internal and External Websites Manages the CAPS website, assisting with the transitions of the Osher Lifelong Learning Institute (OLLI) website, and Summer Writers Institute (SWI) website; among others; acts as web liaison for both English Language Programs and the Prison Education Project.

Administers web analytics platforms to identify trends, KPIs, and goals to make decisions on improving site organization and functionality, search engine optimization, digital marketing efforts, and overall user experience. Writes, edits, and proofreads content for online consumption, optimized for user experience and search. Ensures editorial integrity and accuracy for all online content by identifying and fixing content problems, including broken links and typographical errors, and creating an editorial calendar for regular updates.

Manages multimedia and connections with third party components/APIs. Troubleshoot issues with external vendors and University web teams and developers as needed. Establishes consistency in the look and feel of web sites by promoting uniform styles, imagery and design through the use of content management system, and HTML.

Manages Social Media Platforms Manages engagement and interactivity with audience (e.g. post on website and social media platforms, respond to wall posts, tweets, etc. ). Maintains consistency of message and enhance and reinforce brand positioning across multiple social media networks. Develops annual social media plan, create and implement content, , track engagement metrics that evaluate value for social initiatives and ROI.

Monitors trends in social media tools and applications and apply that knowledge to grow the presence of CAPS and supported units in social media platforms, increase user engagement, and reach new users. Analyzes, reviews, and reports on effectiveness of applications, campaigns, etc. using social analytics tools, and makes recommendations to optimize and creates/adapts strategies. Publication Design/DTP, Content Development and Distribution Creates marketing content for a range of audiences that builds awareness of, drives engagement with, and enhances the reputation of CAPS and support units.

Conceptualizes and produces creative content that can be leveraged across a variety of media channels including website content, digital and print advertisements, billboards, brochures, magazine/e-newsletter articles, ceremonial print pieces, audio/video, TV commercials, content for social media channels and other promotional materials. Utilizes desktop publishing software systems to prepare layout and design of templates, emails, digital/print advertisements, forms, fliers and program/course pieces used to promote new programs and courses. Oversees and supports CAPSâ™ units annual plans, including bid proposals, creative design, brand management, project management, and reviewing proofs for brand cohesiveness up through final delivery.

Maintains production timelines for publication reprints, overseeing the process of updating/revising publications, and working with outside vendors. Maintains cost data for project scheduling, budgeting, and billing. Assists with other Marketing, Engagement and Recruiting Participates in recruiting events with a focus on increasing current and prospective student, business and association participation.

Represents the department on University committees related to marketing, communications, engagement and recruitment as assigned by the Director. Performs other duties as assigned. â‹ Preferred Qualifications Masterâ™s degree in Journalism, Communications or Social Media, Public Relations or Marketing.  Five yearsâ™ experience in public relations and/or social media.  Experience in a higher education environment. Two yearsâ™ experience in utilization of social media platforms to promote content and two yearsâ™ experience writing for print and electronic media and graphic design.

Proficiency in Constant Contact, OnceHub and/or Salesforce. Proven experience in written and visual communication though both print and digital channels. Exemplary writing, analytical, and interpersonal skills.   Computer literacy with a variety of on-line communications tools.   Ability to collaborate with colleagues; ability to function effectively under pressure and meet deadlines while exercising initiative, judgment, creativity, and diplomacy; a self-motivated individual driven by curiosity and challenge; ability to work independently with a high degree of reliability, accuracy, and productivity.

Proven multi-tasking ability with attention to detail critical. In depth knowledge of the different social media platforms and their users.  Extensive knowledge of principles of SEO.  Ability to develop, write and edit copy with superior knowledge of business English, spelling, grammar and punctuation.  Ability to work during non-business hours and on weekends when needed. Required Qualifications College degree required and two years of related experience.

Grade G09 Salary Range $44,700.00 – $73,800.00 / Annually The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one’s qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget. Accommodation If you are unable to use our online application system and would like an accommodation, please email   [email protected]   or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

Pre-Employment Screening All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement Personal Up to 22 days of vacation, 10 recognized holidays, and sick time. Competitive health insurance packages with priority appointments and lower copays/coinsurance. Want to Live Near Your Work and/or improve your commute?.

Take advantage of our free Metro transit U-Pass for eligible employees. We also offer a forgivable home loan of up to $12,500 for closing costs and a down payment for homes in eligible neighborhoods. WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!. Family We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs.

Need adult care?. Weâ™ve got you covered. WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/ EEO/AA Statement Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the Universityâ™s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.

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