Bronx, New York, About Fordham: Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom. The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off. Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education. Department: Graduate School Of Education Campus: Lincoln Center (LC) - NYC Position Summary: The Assistant Director of Marketing and Communications is responsible for marketing the Graduate School of Education ( GSE ), through a variety of means, including the website, print materials, email and social media marketing, video, and media placements. The Director of Marketing is the primary content manager for the GSE -owned digital properties (e.g., website, blog, social media presence, online school bulletin, school and division newsletters) as well as those materials needed to support the marketing and communication functions and activities of the school (e.g., viewbook, special event announcements, events, programs, newsletters, school-labeled products and relationship with media). Reporting directly to the Director of Admissions and Enrollment Services, the Assistant Director of Marketing and Communications collaborates closely with GSE Dean's Office, faculty, and with the other administrators of the school, the Assistant Director of Marketing and Communications carries the voice and point of view of the Fordham GSE . The Assistant Director recommends brand-enhancing content strategies that speak to our diverse audiences. The Assistant Director is expected to plan, write, edit and manage content that reflects the GSE's strategic positioning while supporting overarching enrollment, reputation and engagement goals. Further, the Assistant Director coordinates with University-wide marketing committees and collaborates with the other graduate and professional schools to further brand the GSE in the context of Fordham University overall. Essential Functions: Develops an annual marketing plan and manages the marketing budget to ensure completion of the plan. Develops a strategic editorial calendar. Manages and evaluates Graduate Assistants assigned to assist in the area of marketing and communications. Works with GSE Marketing Vendors and Fordham Enrollment Support to enhance and optimize lead generation forms to increase enrollment. Manages day-to-day content generation and maintenance for current and future web properties on Fordham. edu/ GSE site, assuring proper content, organization, readability, style, and form. Writes, edits, and curates content for the GSE Newsletter, social media sites, and press releases. Deliverables include news writing, student and faculty profiles, feature stories, press releases, events, technology/research stories, campus life features, etc. Manages day-to-day content management of GSE social network channels, with responsibility for growing engagement and audience. Attends GSE -sponsored events (e.g., Commencement, award events, doctoral student celebration, speaker-series events, etc.) to capture images and conduct interviews that will be used to write stories to be shared in the GSE and division newsletters, social media, and the general press. Manages special projects related to the GSE website as they arise. Monitors site analytics to determine success of annual plans, which content is receiving attention and assess traffic patterns from content pages. Continually refines new content to improve the relevancy and engagement. Works with the admissions office on marketing and communications campaigns: designs Slate e-mail templates, writes and edits copy, and utilizes split testing to maximize effectiveness. Trains and advises faculty, administrators, and staff on website best practices and helps to troubleshoot website issues. Thinks strategically to incorporate social and organic content, events, SEO , and leads nurturing into marketing plans. Performs quality assurance that all web properties run correctly, including links, URLs ad landing pages on a regular basis Creates and maintains a marketing project log to be shared with all stakeholders. Creates