Digital Marketing Manager

Sewell, New Jersey, The Digital Marketing Manager will support the Marketing team in effectively promoting its message across all paid and organic digital channels, while tracking success and reporting back on program analytics.
Reporting directly to the Director of Marketing, the Digital Marketing Managers will interact in a professional manner by proactively establishing and maintaining effective working team relationships with internal and external customers. This includes NEST Team Members, NEST of Florida Team Members, 20 Digits Technology team members, Independent Service Providers (ISPs), and Clients. The primary interaction points with customers will be phone calls, emails, text and instant messages. 
We’re seeking a Digital Marketing Manager who demonstrates strong communication skills, attention to detail, the ability to multi-task and prioritize their work, understand financial concepts and be able to work in a high-paced environment.
Role Specifics
More specifically, your key job tasks will be to:

Expertly manage and optimize Google Ads campaigns, ensuring maximum ROI. Demonstrate a deep understanding and proficiency in GA4 (Google Analytics 4) to derive actionable insights.
Understanding web strategy and delivery, end-to-end ideation, content strategy, wireframes/design concepts, and development production.
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Develop and maintain our social media presence across all digital channels
Keep up-to-date with the evolving social media landscape, utilizing social intelligence and social listening platforms for better brand positioning.
Measuring and reporting on the performance of all digital marketing campaigns
Measure and report on the success of campaigns, using metrics such as leads, conversions, and revenue
Participate in the strategy, development, execution, and optimization of the display, social media, and other advertising while adhering to brand standards
Understanding marketing technology stack impacts to digital strategy;
Manage daily activities related to web, social media, microsites, and digital marketing campaigns
Leverage marketing assets to create custom content to drive an “Always-on” marketing strategy
Track, measure, and report on results of various marketing functions ensuring they perform against goals and are continually optimized through multiple tools including Google Analytics, HubSpot, and others as needed.
Manage email marketing programs, lists, imports, and permissions
Provide CRM Management and Lead generation assistance to the Sales team using list generation, contact confirmations, and the use of ZoomInfo/LinkedIn/HubSpot/Triblio.
Ensure leads are uploaded to HubSpot timely and assigned to sales, followed up on and monitor lead conversion progress.
Manage Marketing/Creative Agency and/or Ad Agency as needed in conjunction with the Marketing Manager.
Collaborate with other teams as needed on client and prospect presentations

Success Factors
NEST is a competency-focused organization, and the exemplary candidate for this role will encompass the following core competencies:

Job Knowledge – Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how a job relates to others; uses resources effectively.
Use of Technology – Demonstrates required skills; adapts to new technologies; uses technology to increase productivity; keeps technical skills up to date.
Ethics – Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
Personal Appearance – Dresses appropriately for position; keeps self well groomed.
Attendance/Punctuality – Is consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings and appointments on time.

All employees must successfully complete a pre-employment skills assessment, a background check and drug screening prior to the start of their employment.
NEST is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law. Qualifications: Knowledge, Skill, and Ability
Qualifications to perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
 

BA/BS degree with 3-5+ years of marketing experience.
Strong proficiency in Google Ads platform, GA4, and other relevant digital marketing tools.
2+ years’ experience with SEMRush or other equivalent SEO Tool
2+ years HubSpot Marketing Hub, Sales Hub, and CMS Hub experience highly preferred
Experience managing successful social media campaigns
Successful track record of delivering, accelerating, and expanding enterprise B2B sales pipeline through partner, trade, and regional customer marketing.
Ability to translate customer insights into successful digital marketing programs
Aptitude and passion for both strategy formulation and program execution
Ability to use creativity to identify new, compelling ways to reach and communicate to customers
Digital and vertical marketing experience is highly preferred.
Ability to leverage data and insights in the development of and to continually optimize marketing programs
Exemplary communication skills. This role will require effective collaboration and coordination across internal and external stakeholders.
Excellent project management skills with the ability to multitask, prioritize, focus, and adhere to deadlines.
Experience creating and reporting on marketing campaigns using HubSpot.
Ability to initiate and execute multiple marketing programs simultaneously.
Familiarity with B2B mar-tech sales cycle, and how to structure marketing programs to nurture leads, progress opportunities, and accelerate closing.
Strong written and verbal skills.
Proficient in MS Office Suite, Adobe Photoshop, Illustrator, InDesign, and/or other design tools.

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