Digital Marketing & Services Manager

1101 14th Street NW, Washington DC 20005, The Gerontological Society of America is seeking an individual to be responsible for managing the promotion of the organization’s products by developing and implementing promotion and advertising campaigns, tracking sales data, maintaining promotional materials inventory, maintaining databases, and preparing reports. Manage the day-to-day implementation of the organization’s strategic promotion plans to ensure an accurate, consistent message in its promotion initiatives. Responsible for producing content that supports membership development, Annual Scientific Meeting, special events, journals, publications, advocacy, products, and services directed to members, customers, markets, and industries. Execute market research initiatives that assist with the organization’s goals and objectives.
Additionally, you shall assist with the management in the design, execution and maintenance of digital programs and learning content for the organization that involve establishing the comprehensive delivery and execution of programs for both in-person and virtual environments.
Manage digital platforms including websites, learning management systems, and e-marketing systems. Provide support on key strategic priorities and operational effectiveness by working collaboratively with staff, along with partners, to support both new and current digital and promotion products across the product’s full life cycle (needs analysis, design, development, delivery, evaluation, and revisions). Projects will include diverse instructional design modalities (in-person, eLearning, blended learning, etc.). Technical producer to build educational products, including virtual learning collaboratives, eLearning modules, webinars, podcasts, workshops, instructional videos. Design, remix, upgrade and re-invigorate existing information and courses based on evaluation data to increase relevancy and impact. Provide advanced customer service support to learning management system users who are experiencing technical problems. Keep abreast of training and development research: learning theory, motivation theory; and new materials, methods, and techniques. Participate in established project teams to develop, implement and maintain digital assets.
Manage the digital and print production of products and programs ensuring alignment with the organization’s brand and budget parameters. Serve as the organization’s primary point of contact for printers, designers, mail houses, and list management vendor, and facilitate the production of all materials (print, electronic, e-newsletters, various publications, Annual Scientific Meeting materials, membership materials, professional affairs materials, media kit, etc.). Bachelor’s degree preferably in digital communication. Minimum of five years of related experience or equivalent combination of education and experience. Association experience strongly preferred. Minimum of 5 years of prior related experience in a digital communication management role.
Experience with management of promotion campaigns, optimization of resources, data collection, analytics, design & branding, tracking, social media promotion, content distribution, SEO, and email marketing. 
Knowledge of digital communication, online learning programs, production, fulfillment and distribution management. Salary $70K – $81K hybrid work position

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