Close: Head of Demand Generation
Headquarters: Fully Remote
URL: https://close.com
Who you are:
- 6+ years of experience working as a demand generation, campaign manager, or performance marketer in B2B SaaS, preferably with experience marketing to broad SMB audiences.
- 3+ years of experience in a marketing leadership role.
- An expert at defining audiences and experimenting with a wide variety of marketing channels to produce results, for our team that means generating trials.
- Comfortable modeling and managing efficient spend and able to be highly critical of all marketing resources.
- You’re an expert in SEM and analytical tools for marketers. At Close, this includes Google’s product suite (Analytics, AdSense, Search Console), Ahrefs, Customer.io.
- A thoughtful leader that can motivate and grow a team
- You’re physically based in the US.
What you’ll do:
- Manage, test and optimize channels and programs to drive new free trials
- Lead and grow a team of demand generation leaders – supporting them in their day-to-day work and their career growth.
- Identify, test, and iterate on a wide variety of customer acquisition campaigns with your team of individual contributors.
- Provide detailed results and recommendations to the leadership team on where the company should deploy its resources to acquire more customers.
- Assist the Marketing and Sales teams by helping them identify and implement new strategies and tactics to achieve better results within our existing channels.
- Manage and report out on demand generation campaign spend and ROI
To apply: https://weworkremotely.com/remote-jobs/close-head-of-demand-generation
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