Manager, Digital Marketing Analytics

Alexandria, VA, Title:    Manager, Digital Marketing Analytics  
Department/Unit:  Integrated Marketing and Content/Member Experience
FLSA Status: Full-time, Exempt
Location: This position is located onsite at the APTA headquarters in Alexandria, VA
About APTA
Do you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues who are passionate about making a difference? Are you excited to work in a new state-of-the-art building designed to encourage movement, participation, and employee health?
Then you want to work for APTA!
APTA is the trusted leader for the physical therapy profession, representing more than 100,000 physical therapists, physical therapist assistants, and physical therapy students. Our approximately 150 employees support the association’s mission to build a community that advances the profession of physical therapy to improve the health of society. Learn more in our Association Profile.
Located in Alexandria, Virginia, APTA has outstanding employee benefits, including flexible work schedules, generous retirement contributions, and travel subsidies for employees who choose public and active transportation.
Summary
This position will leads in-depth data analysis to track, improve and inform channel performance, audience engagement and holistic marketing/communications initiatives for APTA. This includes using and synthesizing data from multiple sources (third-party, social, web, CRM) to guide insights, trends, predictive modeling, journey mapping and audience segmentation.
Develops essential metrics, reports and dashboards, and synthesizes data for cross-functional teams to optimize and inform key strategies. Informs best-in-class member-centric experiences across APTA’s digital channel ecosystem, and supports dynamic content and testing opportunities.
Ensuring adherence to Association policies and procedures, coaching and supporting engagement and participation in the workplace. Defines and supports opportunities for continuous quality improvement in department activities.  Effective champion of the Association vision, mission, and brand.
Essential Functions

Designs, develops and implements strategic measurement plans and analytic projects, ensuring excellence
Leverages analytic tools and data sources to develop actionable insights around paid, social media, web, mobile and CRM/email that enhance APTA’s marketing, communications, media performance and digital optimization
Produces ad hoc, monthly, quarterly or end of year analysis and reporting; creates informative and visual dashboards to deliver insightful presentations by improving engagement across all member touchpoints
Serves as the in-house digital and marketing analytics expert and translates data to educate internal stakeholders of key insights through development and presentation of measurement plans and reporting.
Elevates APTA’s understanding of the member experience and journey mapping by leveraging APTA and third party data sources to develop insights to be shared across teams
Supports audience insights, including segmentation, engagement, growth and targeting. In collaboration with media planning teams, informs marketing and communications strategies to grow reach and conversion
Collaborates with internal departments and external agency partners to operationalize the data flows and establish reporting structures needed
Manages APTA’s reporting requests by understanding KPIs, reporting outputs, analyzing results and making recommendations
Monitor and track key performance indicators (KPIs) to measure the success of initiatives and make recommendations for improvement
Stay abreast of industry trends and best practices in digital and marketing analytics and provide thought leadership to support APTA’s digital marketing strategy
Partners with IT around data visualization and dashboard creation, using tools such as Tableau
Provides strategic insight, counsel, data and intelligence to department and unit leaders and executive leadership as appropriate on best practices through briefings, reports and presentations
Contributes to quality assurance and continuous quality/performance improvement in department activities, including supporting department and unit leaders in annual assessments of respective activities described above
Supports the Member Experience team in the implementation of the Association’s programs, priorities, and projects

Staff Expectations

Upholds and fosters team values
Complies with all APTA policies and procedures
Performs other duties as assigned to foster achievement of association priorities
Qualifications

Bachelor’s degree
5-7 years of experience in marketing and digital analytics
Deep familiarity with a variety of digital marketing channels and analytics tools, such as Google Analytics, CRM and automation tools, data visualization (tableau), social publishing and 3rd party data
Analytical and data visualization skills creating dashboards and reports
Familiarity with CX and journey mapping a plus
Ability to report on complex data and information
Project management skills
Presentation skills –virtual and public

Travel Requirements
Up to 10% – local, National
How To Apply
Please send resume and cover letter, including salary requirements, when applying.
Principals only; no agencies; no phone calls, please. Candidates selected to participate in an interview will be contacted by Human Resources.
The American Physical Therapy Association is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
APTA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information, please visit e-verify.uscis.gov.
APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff community.

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