Alexandria, Virginia, The American Association of School Administrators, d/b/a, AASA the School Superintendents Association, is the premier association for school system leaders. We serve as the national voice for public education and district leadership on Capitol Hill. A professional community of more than 10,000 educational leaders, AASA and its members are committed to providing high-quality public education to all students. AASA is looking for a Marketing Coordinator with one to three years of experience in marketing or communications with a focus on copywriting and email marketing. The successful candidate works well independently and in a collaborative, cross-functional team environment, and possesses a positive and curious attitude. This person will play a critical role in enhancing AASA’s visibility and engagement by crafting compelling marketing materials, executing email campaigns, and managing our newsletter content and distribution. The incumbent will work closely with the marketing and communications team to promote our mission, events and initiatives across the association. AASA is located in Alexandria, Va., just outside of our nations capital. Living in the DC/MD/VA area is not required since this is primarily a remote position. We are conveniently located just blocks from the King Street Metro station, which provides easy access from Ronald Reagan National Airport. Interested candidates should submit resume and cover letter no later than Sunday, December 17 , using the supplied link on this page. To perform this job successfully, an individual must be able to perform the essential duties and responsibilities beyond satisfactorily. The requirements listed below are representative of the minimum knowledge, skill, and/or ability required. Reasonable accommodations will be made to ensure individuals with disabilities to perform the essential duties and responsibilities. Starting salary for this position is $48,000 to $60,000 depending on knowledge, skills and experience. MAJOR RESPONSIBILITIES: Informs & Executes Marketing Campaigns Creates engaging marketing copy for various channels, including email, website content, print and other promotional materials. Ensures messaging aligns with the association's brand identity and values. Supports the development of and executes email marketing campaigns to promote association events & programs, resources, and initiatives. Executes AASA’s in-house digital and print advertisements. Works closely with cross-functional teams to align marketing efforts with organizational goals. Develops & Deploys Digital Newsletters Curates and edits content for various association newsletters. Coordinates newsletter distribution to members and stakeholders. Monitors and analyzes newsletter engagement metrics to optimize content strategy. Supports and informs the ongoing evaluation of AASA’s digital newsletter strategy. Creates Content & Graphics Writes news items, blog posts, social media posts, articles and various other pieces as part of AASA’s ongoing content marketing and communications strategy. Creates graphics for various digital channels including social media, newsletters, eblasts, website and more. Updates, edits and creates webpages in accordance with AASA’s digital engagement strategy. Supports Digital Advertising & Sponsorship Activities Inputs, schedules and disseminates advertiser and sponsor eblasts. Provides tracking analytics to advertising vendors. Ensures newsletter ads and eblast campaigns are fulfilled in a timely and systematic manner. Supports Cross-Departmental Teams As a vital contributing member of the marcomms team, present original ideas for telling the association’s story. Acts as a project manager as needed and utilizes AASA’s project management software to track projects and assignments. Works closely with the technology team to support virtual events. Supports membership marketing initiatives. Supports communications initiatives like podcasts, videos, and event coverage. QUALIFICATIONS: Education: Bachelor’s degree in marketing, communications or related discipline. Experience: One to three years’ experience in marketing or communications, with a focus on copywriting and email marketing. Must excel in multitasking, project management, attention to detail and staying updated with industry trends. Skills: Superior written and oral communication skills with the ability to maintain attention to detail, consistency, and grammar. Highly organized individual with the ability to manage multiple projects and competing deadlines. A positive and curious attitude, working well independently and in a collaborative, cross-functional team environment. An eye for and interest in design. Familiarity with design tools like Canva, Photoshop, Illustrator and InDesign a plus. Digitally savvy and able to learn new systems and software quickly. Familiarity with the education sector or professional associations a plus. Physical Demands: Regular use of laptop computers and desktop monitors is common. Travel: Travel may be required and longer than normal hours of work at meetings and conferences may be expected. OTHER REQUIREMENTS: The responsibilities shown above are characteristic of this position and may not include all duties. In addition, AASA staff are expected to work collaboratively and willingly on teams and projects as assigned and to perform other duties as requested. BENEFITS: AASA offers a competitive benefits package and a great work environment to employees. Benefits for full-time staff include: Free onsite parking; Remote work for most positions; Medical, dental and vision insurance; 403(b) retirement plan; Long-term disability coverage; Life insurance and accidental death and dismemberment coverage; Short-Term Gap Coverage under our Family Medical Leave; Legal Resources membership; Voluntary supplemental benefits; SmartBenefits® – AASA subsidy and additional pre-tax purchase; Employee assistance program; Credit union membership; Flexible spending accounts – dependent and medical; Paid vacation (10 days a year for this position, to increase after three and five years); Paid sick leave (10 days per year), personal leave (2 days per year) and holidays (11 days per year). AASA is an Equal Opportunity Employer. QUALIFICATIONS: Education: Bachelor’s degree in marketing, communications or related discipline. Experience: One to three years’ experience in marketing or communications, with a focus on copywriting and email marketing. Must excel in multitasking, project management, attention to detail and staying updated with industry trends. Skills: Superior written and oral communication skills with the ability to maintain attention to detail, consistency, and grammar. Highly organized individual with the ability to manage multiple projects and competing deadlines. A positive and curious attitude, working well independently and in a collaborative, cross-functional team environment. An eye for and interest in design. Familiarity with design tools like Canva, Photoshop, Illustrator and InDesign a plus. Digitally savvy and able to learn new systems and software quickly. Familiarity with the education sector or professional associations a plus. Physical Demands: Regular use of laptop computers and desktop monitors is common. Travel: Travel may be required and longer than normal hours of work at meetings and conferences may be expected.
