NCAA Marketing Executive Leadership Intern
NCAA
Indianapolis, Indiana, Responsibilities • Working with the VP of Women’s Basketball and Director of Corporate Relations (and their designated staffs), develop a marketing strategy, standard pitch materials, sponsorship activation packages and pricing models to support the NCAA in attracting additional sponsors for the Division I Women’s Basketball Championship • Building on the Women’s Basketball marketing plan described above, develop marketing materials for additional women’s sports, including Volleyball, Softball and others • Identify the data needed to execute these strategies, and work with the SVP of Business Performance to develop plans to capture and integrate these data into NCAA databases • Understand existing CCP process and recommend improvements to sales, activation planning and execution (including Men’s basketball championship), impact tracking and other disciplines to improve NCAA’s relationships with existing CCPs, future CCPs and both broadcast partners • Participate with other training or on-the-job experiences as assigned.
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Edunonia – Education for better tomorrow Education for better tomorrow
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