Digital Marketing Lead Generation Manager | MAA Corporate Headquarters

  • Full Time
  • Memphis

MAA

Memphis, Tennessee, Job Summary The Digital Marketing Lead Generation Manager reports to the Director of Digital Marketing Lead Generation and will be focused on driving performance within assigned markets by serving as the subject matter expert in digital lead generating marketing initiatives for multi-family property operations.   Primary responsibilities include applying advanced analytics to increase marketing efficiencies; monitoring digital media performance across multiple channels, optimizing existing digital media campaigns, and working to achieve marketing goals and objectives within a properties marketing budget. The successful candidate will embody and work to reinforce MAA’s Core Values.  Those values include: Appreciating the uniqueness of each individual Communicating openly and with integrity Embracing opportunities Doing the right thing at the right time for the right reasons Duties and Responsibilities Contributes insights to the development of marketing strategies to achieve revenue, occupancy and other strategic goals for assigned markets. Uses analytical tools to identify optimal digital channels and media mix for assigned markets, sub-markets, and properties.

Manages and executes outbound campaigns of paid and organic digital lead generation strategies including search, social, programmatic and re-targeting efforts, optimization efforts, and campaign analysis to optimize campaign Cost Per Acquisition, return on investment, and maximize lead and conversion performance. Manages the reporting and analysis of media performance across digital, social, and email for assigned geography of property operations.  Leverages multiple reporting tools to determine overall performance of media. Oversees acquisition of competitor research at brand and property levels to ensure campaigns are effectively optimized against competition.

Provides input into and ensures the preparation of annual marketing budgets for each property within markets supported. Supports and ensures each property marketing budget is managed to monthly, quarterly and annual key  performance indicators to comply with established budgetary goals. Collaborates with revenue management and sales teams to ensure synergy in leasing effectiveness, pricing, and adequate lead volume support for properties of concern.

Reviews digital media performance with property operations management and makes recommendations to optimize media and ensure efficient digital media spend. Reviews and optimizes creative advertising in rotation Implements marketing tests as directed.  Identifies test properties, implements test campaigns, and tracks performance. Manages and customizes email campaigns for properties to build lead volume.

Travels as needed for meetings and events with agencies, properties, and/or industry conferences. Performs other related duties as assigned to meet the needs of the business. Required Qualifications Bachelor’s degree in business, marketing, sales, communications, journalism, or a related field required 4-5 years of marketing or related experience required Experience with the planning and execution of e-commerce digital marketing campaigns required Preferred Qualifications Master’s degree in business, marketing, sales, communications, journalism, or a related field preferred Marketing experience in real estate, hospitality, or related field preferred Exposure to multifamily housing marketing channels and/or Fair Housing and state and local landlord-tenant laws preferred Knowledge, Skills, and Abilities Knowledge of e-commerce and digital marketing strategies, principles and practices Knowledge of integrated, digital multi-channel marketing practices Knowledge of paid search and demand generation campaign management tools and strategies Knowledge of digital media capabilities and applications Negotiation and influencing skills Organizational and project management skills Written and verbal communication skills, including delivering presentations Attention to detail and quantitative analytical skills Computer skills with Microsoft Office applications (Word, Excel, Outlook, PowerPoint) Ability to travel up to 20% of the time to markets/properties supported Physical and Environmental Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Disclaimer Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice.

Source

Apply Now

Edunonia – Education for better tomorrow Education for better tomorrow

  • Digital Marketing Lead Generation Manager | MAA Corporate Headquarters
    by Ndenkoh on March 17, 2024 at 12:00 am

    Memphis, Tennessee, Job Summary The Digital Marketing Lead Generation Manager reports to the Director of Digital Marketing Lead Generation and will be focused on driving performance within assigned markets by serving as the subject matter expert in digital lead generating marketing initiatives for multi-family property operations.   Primary responsibilities include applying advanced analytics to increase …

  • Leasing & Marketing Professional
    by Ndenkoh on March 17, 2024 at 12:00 am

    Cambridge, Massachusetts, Overview If you love making people feel at home, youâ™ll love working at Willow Bridge Property Company. Whether youâ™re just starting your career or joining later in your journey, weâ™re eager to help you find your perfect fit. Willow Bridge is a full-service residential property company with deep roots in the industry. Since …

  • Temporary Part Time Hourly Marketing Assistant (College of Science & Mathematics)
    by Ndenkoh on March 17, 2024 at 12:00 am

    Glassboro, New Jersey, Direct supervisor: PR & Events Coordinator for the College of Science & Mathematics Desired skills: Experience with the following: ● Print and digital design and layout ● Content development and writing ● Experience with various computer software including inDesign and other programs within Adobe Suite ● Preference will be given to candidates …

  • Digital Marketing Manager, Advancement Communications
    by Ndenkoh on March 17, 2024 at 12:00 am

    Wellesley, MA, US, 02481, Wellesley MA Full time Posted 30+ Days Ago R0012524 The Digital Marketing Manager is an essential role within the Advancement Communications team, supporting all Advancement Marketing, Communications, and Stewardship strategies, goals, and objectives by building and maintaining effective metrics-based and integrated digital content across multiple channels. This position is key in …

  • Extension Specialist, Value-Added Agriculture Marketing, Center for Profitable Agriculture
    by Ndenkoh on March 17, 2024 at 12:00 am

    Columbia, Tennessee, P OSITION X2436 Extension Specialist, Value-Added Agriculture Marketing LOCATION University of Tennessee, Institute of Agriculture, Extension, Center for Profitable Agriculture at the Ridley 4-H Center in Columbia, Tennessee EFFECTIVE DATE Screening of applicants’ credentials will begin immediately and will continue until the position is filled. Target start date will be June 1, 2024. …

Back to top button

????Please disable your adblocker or whitelist this site!????

WP2Social Auto Publish Powered By : XYZScripts.com