Strategic Marketing Lead (Remote) – 1099 POSITION

Toledo, Ohio, Job Title: Strategic Marketing Lead (Remote) – 1099 POSITION
Company Overview:
Senwell Senior Investment Advisors is a prominent advisory firm guiding clients in transactions involving senior housing and care facilities, and bed licenses. Founded in 2015, Senwell quickly rose to become a national leader in bed license transactions and has since expanded its expertise into real estate asset sales within the senior housing and skilled nursing industries. We operate on Christian, faith-based principles, which foster a culture of integrity, transparency, and exceptional service. As the demographic landscape shifts, with a significant increase in the senior population expected by 2030, Senwell is poised to address the growing needs of this industry. Our Toledo, Ohio office is actively expanding, and we are seeking entrepreneurial, diligent professionals to join our team and contribute to our mission.
Core Values:
We are in search of candidates who embody our core values to support our expansion:

Walk in their shoes: Understand and respect diverse perspectives, fostering collaboration.
Never be the bottleneck: Promote proactive decision-making to improve efficiency.
Look around: Encourage awareness of the bigger picture in problem-solving and planning.
Come prepared: Engage clients with thorough preparation for informed interactions.
Set expectations: Communicate clearly to define shared goals and standards.
Extreme Ownership: Drive innovation and improvement with resourcefulness and resilience.

Role Overview:
We are seeking a dynamic Marketing Specialist to lead our company’s marketing, style, and branding efforts. The ideal candidate will be responsible for developing and executing a comprehensive marketing strategy to significantly expand our presence in our industry.. A strong understanding of our target audience’s online behaviors, proficiency in digital marketing, and the ability to leverage AI for automation and efficiency are essential.
Key Responsibilities:

Develop and implement a comprehensive marketing strategy to increase brand visibility and capture attention within the skilled nursing and senior housing advisory space.
Conduct ongoing competitive analysis to understand market trends, identify opportunities for differentiation, and anticipate competitor moves to ensure Senwell remains at the forefront of the industry.
Refine and simplify our brand messaging to ensure clarity and coherence, and consistently convey this messaging across all platforms including marketing materials, website, social media, and any other customer touchpoints.
Collaborate with our research team to disseminate market insights, data, and reports, crafting educational content that positions Senwell as an industry thought leader.
Lead and optimize an email marketing campaign, utilizing our robust industry contact list to engage and convert prospects.
Grow our LinkedIn audience, engaging with clients and stakeholders to build our brand presence on the platform.
Work closely with the Directors and Underwriter to produce compelling offering memoranda and marketing packages for each deal.
Showcase closed deals on our website and LinkedIn, enhancing our market credibility.
Spearhead SEO initiatives to improve our online search rankings with no prior efforts as a baseline.
Innovate through the use of AI tools to streamline marketing processes and increase operational efficiencies.
Requirements:

Bachelor’s degree in Marketing, Business Administration, or related field.
3-5 years of marketing experience, preferably in the healthcare, real estate, financial advisory, or other related service sectors.
Proven track record of developing and executing successful marketing strategies.
Strong proficiency in digital marketing tools and platforms, including LinkedIn and Mailchimp (or similar email marketing tools).
Knowledge of SEO best practices and a demonstrable history of improving search rankings.
Experience in using AI tools for marketing automation and efficiency.
Excellent written and verbal communication skills, with the ability to produce high-quality content.
Detail-oriented with strong organizational and project management skills.
Ability to work collaboratively in a team environment and manage relationships with key stakeholders.

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