Float: Senior Growth Marketer (Remote)
Headquarters: Remote
URL: http://float.com
- You’ll report to our Director of Marketing, Siobhan
- You’ll work directly with our Senior Content Strategist, Fio, and our Senior Product Marketer, David
- You’ll also partner and consult often with our Senior Data Scientist, Colin
- Owning and optimizing an annual 7-figure paid channels acquisition budget to increase trial sign-ups. This involves being hands-on with Google Adwords to audit and manage our account (which is currently in-house).
- Developing a full-funnel and multi-touch acquisition program to increase trials and subscriber conversions
- Owning the optimization and expansion of our automated email marketing program to increase our trial to paid subscriber conversion rate and reactivate past trials
- Identifying and executing new growth opportunities during our peak season for new leads
- Being the owner of our Google Analytics account and our go-to consultant for measuring the impact of marketing activity on new quality lead growth
- Work with the Senior Product Marketer on GTM product marketing campaigns that generate market demand for Float
- Seek new lead growth opportunities across marketing, product, and sales, and champion commercial opportunities into team decision making
- Collaborate with the product team and Senior Product Marketer to increase new trial user activations
- Partner with our Senior Data Scientist, Colin to manage our paid acquisition tech stack, including determining how paid marketing activity is measured over time and using data to uncover new growth opportunities.
- Develop an account-based marketing strategy for new customer growth and expansion
- Strongly experienced and technically proficient in Google Analytics, Google AdWords, and Google Tag Manager—you’ll be the owner of and our go-to person for these tools!
- Experience in scaling a multi-channel acquisition program at a SaaS company. You’ve done this before and you’re ready to rewrite your playbook at Float (rewrite because in this ever-changing space, we know it’s not as simple as a rinse and repeat).
- Hands-on experience in creating and managing paid media campaigns across social media and digital channels.
- Experience with audience and lifecycle marketing, including working with customer data platforms, email and CRM software.
- Excellent analytical skills with a strong understanding of how to measure customer payback periods and build the reporting systems for this.
- Experience in using BI tools (we use Metabase) to answer database questions, measure growth performance, and uncover new growth opportunities.
- Exceptional communication skills to turn data and insights into compelling cases for marketing experiments, with experiencing in building frameworks for these.
- Leadership qualities to be able to establish and drive this function and have potential future direct reports.
We’re a global async remote company with a diverse team of people from all over the world who share a common belief in living our best work life. We believe deeply in the idea of transparency and share our Float Handbook publicly so potential team members can see first-hand our perks & benefits as well as our ways of working. If you feel like you can thrive at Float to do your best work, we would love to hear from you.
- Initial First Meet: If your application is shortlisted, you will have a 20-minute meeting with our Talent team. This meeting gives us an opportunity to learn more about your experience and also allows you to ask any questions you have about the role.
- Manager Interview: We take a very collaborative approach to hiring, so you’ll meet with Siobhan, Director of Marketing at Float, for a 45-minute interview.
- Co-Worker Interview: You’ll meet with David, Senior Product Marketer, and Fio, Senior Content Strategist, for a 45-minute interview that will deep dive into your related skills and experience.
- Founder Interview: As the final step in the process, you’ll meet with Glenn, Float’s CEO, for a 30-minute interview.
Our hiring process takes an average of 28 days from the first interview to a job offer (based on YTD 2023 data). Mary from our Talent team will be in touch each step of the way to ensure that you are well-informed and aware of the next step in the process.
To apply: https://weworkremotely.com/remote-jobs/float-senior-growth-marketer-remote
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