Director, Marketing and Communications

Congress of Neurological Surgeons

Schaumburg , Illinois, Manages the development and execution of the marketing and communications strategy and ensures all marketing communications are consistent with CNS brand identity and messaging. Oversees creation of marketing plans, and campaigns to generate prospects and recruit new members through marketing activities and sales of member products and services, e.g., CNS Annual Meeting, live courses, online educational services. Responsible for developing and analyzing data-driven strategies for all communication channels and developing strategy for segmented communications. Connect CNS stakeholders with our mission and products with a blend of strategy, creative execution, and rigorous measurement. Supervisory responsibility for Marketing & Communications staff. 
Essential Duties and Responsibilities
The essential duties and responsibilities of this position include, but are not limited to the following:

Oversees multi-year, measurable brand plan; maintains in-depth knowledge of the association’s portfolio including business goals, strategic plan, and market challenges.
Develops and oversees development of marketing plans and associated budgets for all CNS programs, products, and activities, as well as for Section and other partner meetings managed by the CNS.
Develops cohesive marketing strategy across all programs and products, to include segmentation strategy for practice setting, career phase and other key demographic segments.
Work cross departmentally, to create and execute marketing plans for other sources of revenue. Works in collaboration with Membership department on promotions and campaigns. Works with Director of Research and Business Development to assess member/prospects needs and develop/adjust strategies as needed.
Oversees and assists with creation of the design, copywriting, and content development for all collateral and promotional materials, electronic communications, advertising, cross-promotional opportunities, website, video, etc. to ensure consistency with CNS brand, messaging strategy and style.
Creates and manages corporate visual brand identity, branding guidelines and design standards (print, website, electronic communications, templates, collateral, logos, etc.) and ensures all materials, including digital and social channels are continuously refreshed and consistent with brand guidelines and industry standards.
Develops and oversees execution of product marketing strategy for select products as directed by the Staff VP, Programs and Communications and in collaboration with each Staff project/product and program team lead.
Has primary management responsibility for marketing publications that support functions and events.
Develops and fosters strong relationships with contacts in traditional and online media outlets and becomes their primary resource for stories related to neurosurgery.
Fields inbound media inquiries with the CEO and manages those to successful public relations coverage with the advisement of the PR Committee.
Develops messaging and responses for various issues that might have public relations implications.
Crafts informative press releases and articles, manages member testimonials, and facilitates content distribution among various audiences.
Assists with onsite management of Annual Meetings, courses, etc., as needed.
Serves as primary liaison to CNS Committees as needed for Marketing and Communications including the CNS Annual Meeting Committee (with Staff VP, Programs and Communications).

Education, Knowledge, Skills, and Abilities

Edunonia – Education for better tomorrow Education for better tomorrow

  • Key Account Manager – Healthcare Vertical
    by Ndenkoh on May 10, 2024 at 12:00 am

    Your team’s dynamic: Are you looking to being part of a company where you will be at the helm of your own career? At Genetec you will be encouraged to ask questions, share your ideas and to be independent. We believe that everyone’s voice deserves to be heard and we want you to learn and …

  • IAM Partner
    by Ndenkoh on May 10, 2024 at 12:00 am

    IAM Partner Company Overview: is a rapidly growing global community-driven organization, dedicated to delivering exceptional digital solutions to clients worldwide. We are at the forefront of innovation, leveraging technology to drive business success and foster meaningful connections within our community. Position Overview: We are currently seeking an ambitious and driven IAM Partner to join …

  • Sales Engineering Leader
    by Ndenkoh on May 10, 2024 at 12:00 am

    Who We Are: Horizon3AI is committed to defending businesses from the ever-growing threat landscape. Our advanced solutions and expert team provide unparalleled security for our clients. We are looking for a passionate Sales Engineer Manager to join our team and help prospects and clients understand the true value and capabilities of our product(s) and services. …

  • Senior Business Development Manager, Partnerships
    by Ndenkoh on May 10, 2024 at 12:00 am

    Who we are is what we do. Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily.  The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and …

  • Sales and Business Development Manager
    by Ndenkoh on May 10, 2024 at 12:00 am

    **Job Description: Sales and Business Development Manager** **Position Overview:** As the Sales and Business Development Manager, you will play a pivotal role in driving revenue growth and expanding our client base. You will report directly to the General Manager of Sales and Marketing and collaborate closely with internal teams, external partners, vendors, and customers. The …

A minimum of 7 years’ experience in marketing, communications, and PR
Bachelor’s degree in marketing, communications, or related field preferred.
Experience with developing and implementing integrated marketing campaigns including direct mail, digital marketing, and social media.
Ability to turn ideas to action, ability to turn project concepts into viable public relations programs.
Strong project management/organizational skills with the ability to successfully coordinate multiple projects simultaneously, change priorities and meet deadlines without sacrificing details.
Supervisory experience with demonstrated ability to lead a cohesive team and utilize the diverse abilities of staff.
Basic HTML skills/experience and /or familiarity with web CMS.
Experience with SEO and SEM.
Familiarity with Adobe Photoshop preferred.
Experience with analytics and measurement of campaigns and website including through use of Google Analytics.
Strong writing and proofreading skills.
Strong computer and typing skills required, including expertise with Microsoft suite of software: Outlook, Word, and Excel.
Solid understanding of social media and ability to navigate popular outlets (LinkedIn, Facebook, Twitter, Instagram).
In depth knowledge in online communications (i.e., internet, email campaigns and trends)
Ability to effectively interact and collaborate with volunteer neurosurgeon leaders including those that serve as influencers.
Work with minimal supervision and exercise independent judgment and tact.
Strong interpersonal and oral communication skills required. 

Only candidates local to the Schaumburg, IL HQ office will be considered. 


Back to top button

????Please disable your adblocker or whitelist this site!????

WP2Social Auto Publish Powered By :