Givebutter: Demand Generation Manager
Headquarters: Wilmington, DE
URL: https://givebutter.com
We want to hear from people who…
- Are goal-obsessed. They have demonstrated in the past that they will relentlessly pursue the goals they set their sights on. They’ll take liberty to try new things, bend the rules, and work around obstructions to get there.
- Are tinkerers. They aren’t professional developers, data scientists, or web designers, but they aren’t — at all — afraid to dabble in each to build something scrappy that will drive demand.
- Start from the customer and work backwards. They’re not dogmatic about a tool, or an approach to marketing. They start from an understanding of their customer, and work backwards to build a smart strategy for reaching and influencing those customers. They should be able to explain the work they did in the past in a way that makes logical sense to a layperson — if they jump straight into technical jargon about marketing tools, etc. they’re probably not our person
Responsibilities
- Strategy: IDing target audiences, developing buyer personas, creating content and campaigns that resonate with those audiences, and feeding leads into the outbound function of GTM
- Manage Campaigns: developing and managing budgets, creating and scheduling campaigns, and tracking and analyzing results
- Performance Management: use data to optimize channel mix and performance of individual campaigns
Requirements
- 3+ years experience in some demand gen channel, 1+ year of experience owning Demand Gen all up
- Has experience working in a product-led growth company
- Has experience with HubSpot, and leading advertising channels: SEM, Display advertising, PPC advertising, SEO, and more…
To apply: https://weworkremotely.com/remote-jobs/givebutter-demand-generation-manager
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