Marketing Data Analyst

Ithaca, New York, Marketing Data Analyst Join Our Team as the Marketing Data Analyst for the Cornell Lab of Ornithology !. If you’re eager to make an impact and be part of a dynamic team, then we invite you to explore this exciting opportunity with us!. The College of Agriculture and Life Sciences at Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds.

We strongly encourage individuals from underrepresented and/or marginalized identities to apply. About The Department Located in Ithaca, NY, the Cornell Lab of Ornithology is the world’s leading institute for research, education, citizen science, and conservation focused on birds (annual budget of $38M). The Lab is a vibrant unit actively contributing to the mission of the College of Agriculture and Life Sciences (CALS), which is a premier institution of scientific learning, tackling the complex challenges of our time through purpose-driven science.

About The Opportunity The Marketing Data Analyst plays a crucial role in advancing technology services for Cornell Lab of Ornithology to amplify our mission of understanding and protecting birds and the natural world, and engaging the public as broadly as possible. Key responsibilities of this role include: Reporting to and in partnership with the Lead Marketing Manager, the Marketing Data Analyst will play a key role in developing, implementing, and maintaining the Cornell Lab of Ornithology’s marketing, communications, and audience segmentation, data analysis, and reporting operations. Collaborating with the Email Marketing Manager and Social & Digital Media Manager to ensure the success of campaigns.

Partnering with revenue-focused product teams to link marketing data to sales data. Creating and managing reports on social media metrics, email metrics, website analytics, e-commerce analytics, and CRM data. Utilizing various data tools and platforms to support Integrated Marketing, Membership, Communications, and other teams as needed.

While position responsibilities vary, every member of our community is expected to foster a culture of belonging and a psychologically healthy work environment by communicating across differences; being cooperative, collaborative, open, and welcoming; showing respect, compassion, and empathy; engaging and supporting others regardless of background or perspective; speaking up when others are being excluded or treated inappropriately; and supporting work/life integration of oneself and others. Location: Cornell Lab of Ornithology in Ithaca, NY. Hybrid remote work available.

What We Need Overview of Requirements: Bachelor’s degree and up to 2 years relevant experience. Experience with understanding and translating marketing and communication goals to database setup and systems development. 2+ years data quality and data analytics skills required. 2+ years CRM and list management skills required. 2+ years Project management skills required. Working knowledge of Google Tag Manager, Google Search Console, Google Analytics.

Working knowledge of a modern reporting tool such as: Google Data Studio, Tableau, Power BI. Working knowledge of marketing and communications platforms like Hubspot, Mailchimp, SalesForce or other CRM platforms. Experience working with diversity, equity, inclusion, and wellbeing programs.

Preferred qualifications; 3+ years of experience with creating management reports, data dashboards, etc. using Power BI, Tableau, or equivalent data reporting tools 3+ years of experience working with integrating datasets from multiple sources Experience with SQL, Python, and working with large datasets outside of spreadsheet applications Experience in developing multichannel marketing and communications campaigns while working with multiple stakeholders and production teams Comfort developing and communicating data trends, business insights related to business goals to senior leadership to inform strategic decisions about and/or areas for future enhancement or investment. Understanding of Search Engine Optimization and how coding, content and page linking work together to increase keyword relevance and drive placement in search engines Experience compiling keyword research data and analysis. Experience working with non-profit organizations, and knowledge of non-profit and nature enthusiast audience is a plus.

Rewards and Benefits Cornell receives national recognition as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives. No Visa Sponsorship is available for this position. How to Apply: You must submit both a Resume and Cover letter.

Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose and contribute creative ideas to further the university’s mission of teaching, discovery, and engagement. Diversity and Inclusion are a part of Cornell University’s heritage.

We are a recognized employer and educator valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations. University Job Title: Informatics/Data Analyst II Job Family: Administration Level: E Pay Rate Type: Salary Pay Range: $60,692.00 – $70,534.00 Remote Option Availability: Hybrid Remote Company: Contract College Contact Name: Denise Smith Job Titles and Pay Ranges: Non-Union Positions Noted pay ranges reflect the potential pay opportunity for each job profile.

The hiring rate of pay for the successful candidate will be determined considering the following criteria: Prior relevant work or industry experience Education level to the extent education is relevant to the position Unique applicable skills Academic Discipline (faculty pay ranges reflects 9-month annual salary) Union Positions Current Employees: Online Submission Guidelines : Employment Assistance: Notice to Applicants: EEO Statement: Diversity and Inclusion are a part of Cornell University’s heritage. We are a recognized employer and educator valuing AA/EEO, and we do not tolerate discrimination based on any protected characteristic, including race, ethnic or national origin, citizenship and immigration status, color, sex/gender, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual’s genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.

Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff to all identities and backgrounds. We encourage individuals from underrepresented and/or marginalized identities to apply. 2024-03-13

Source ⇲