Adjunct: Marketing (Continuous Recruitment) – Genesee Community College

Batavia, New York, Location: Batavia, NY Category: Adjunct Posted On: Thu Mar 14 2024 Job Description: ABOUT MARKETING COURSES AT GCC :   Genesee Community College is seeking adjuncts to provide instruction for the following courses: Business 201 Professional Sales – Introduces selling principles and their applications, integrating concepts from psychology, sociology, and human relations as they apply to the art of persuasion. Business 203 Advertising – Introduces advertising principles as part of the marketing mix. Develops skills in types of media, copy development, layout visualization, and planning and implementation of advertising campaigns including production of TV commercials.

Business 213 Principles of Marketing – Focuses on the role of marketing in the global economy and the overall evaluation of the marketing process. Topics include marketing functions, policies, and practices including the marketing strategy and marketing mix (product, price, promotion and place). Addresses website and social media perspectives.

The ideal candidate will possess a passion for teaching and learning, adaptability, a positive attitude and a willingness to embrace technology. This person will strive to create and maintain personal connections with students and the college community.    They must be a friendly, enthusiastic team player with a strong work ethic who contributes to Genesee’s supportive community, dedicated to effective innovative strategies for student success.  Must demonstrate commitment to diversity and inclusion as well as the ability to establish and maintain a positive learning environment.  Incumbent must be mindful of and develop solutions that can accommodate all individuals to use GCC facilities without barriers, both digitally and physically. Job Requirements: QUALIFICATIONS & REQUIREMENTS/PREFERENCES : MBA or Master’s Degree in a business related field or a minimum of 18 graduate credits in a Business related field is required.

Experience in advertising, social media and/or professional sales is highly preferred.  Teaching experience in a community college is preferred.  Incumbent will be required to instruct a hybrid model (in person and remote) both on the Batavia Campus as well as Zoom.    Additional Information: SALARY & CONDITIONS OF EMPLOYMENT : For detailed course information, visit our course catalog at:   http://www.genesee.edu/index.cfm/academics/catalog/dspSubjectList .This is a part-time instructor position teaching at the Batavia Campus.  This position pays a rate of $825 per contact or credit hour.  BENEFITS : NYS Retirement Options Flex Spending Account GCC Tuition Assistance Access to the Employee Assistant Program (EAP) Access to the fitness center, pool, studio, walking trails and more at the Richard C. Call Arena  On Campus dining options for breakfast, lunch and dinner Access to approximately 90,000 items via GCC’s Library Services Apply Online

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