Marketing & Communication Manager

Chicago, IL, Reporting to the Director of Strategic Initiatives, Marketing & Communications (MarCom) Manager will play a crucial part in advancing the American Burn Association’s (ABA) mission by overseeing and implementing marketing and communications strategies and initiatives.
This role will work collaboratively with internal teams and external partners to enhance the association’s visibility, promote key programs, and engage with stakeholders. By overseeing and implementing marketing and communications initiatives, the MarCom Manager will be a primary driver of revenue generation, product sales, and audience growth as well as increasing awareness of the ABA, its mission and key messages.
The MarCom Manager supervises the Senior Specialist, Marketing.
Additionally, this position will work closely with the Membership Manager on related projects, programs, and initiatives as well as the Senior Program Director on sales and fulfillment with industry, government, and the private sector.
The role is preferred to be based in Chicago, IL. The role may be a hybrid-based role with 2-3 days of work at the ABA Headquarters (downtown Chicago) and 2-3 days in a remote office or full-time office-based.  There is also an option for fully remote employee, if outside the Chicagoland area. 
The role is a full-time exempt role with typical weeks being 37.5 hours. Typical work hours are 8:30am-4:30pm CT.
National travel may be required for the role, 1-3 times per year.
 
Responsibilities
The MarCom Manager will manage:
MARKETING STRATEGY AND IMPLEMENTATION?

Develop and execute comprehensive marketing strategies to promote ABA’s initiatives, events and programs as well as grow revenue and expand the ABA audience.
Collaborate with internal teams to ensure alignment of marketing efforts with organizational goals and identify non-dues revenue opportunities for the association.
Manage campaign development, planning, deployment, analysis, and reporting.
Oversee the creation of marketing collateral from concept through design and deployment (including website copy, email communications, presentations, tradeshows, annual meeting booth and app, etc.) and ensure brand consistency across all materials.?

COMMUNICATIONS MANAGEMENT

Manage external communication strategy, including press releases, social media, articles, and newsletters.
Craft compelling and consistent messaging to enhance ABA’s brand and promote its activities, including written communications, social media posts, as well as presentations by key ABA representatives.
Serve as a primary copy editor for ABA communications and materials.
Ensure that the website reflects current initiatives, events, and accurate information and that the copy effectively helps ABA meet its marketing goals.
Develop and execute website usability strategies to enhance user experience.
Lead burn prevention and advocacy campaign initiatives.

PUBLIC RELATIONS AND MEDIA OUTREACH

Build and maintain relationships with media outlets to secure coverage for ABA’s projects and events.
Field media requests and coordinate messaging for ABA spokespeople in media interviews and public events.
Develop and implement media strategies and provide training for effective communication.

ADVERTISING AND LICENSING COORDINATION

Implement advertising/list rental policies and sales strategies.
Collaborate with business development staff to craft attractive and mutually beneficial options for advertisers. Ensure the fulfillment of web and electronic advertising that has been purchased.
Review and approve external licensing requests for copyrighted material; oversee internal copyright assignment collection process for content contribution.
Develop and manage the ABA Career Center, fostering career advancement opportunities for members.

PRODUCTION AND BUDGET MANAGEMENT

Oversee the print production process for marketing collateral, ensuring high-quality and timely delivery.
Oversee internal and external processes for product purchases and fulfillment using the ABA online store, prioritizing consumer experience.
Manage marketing budgets, providing cost estimates for projects, and identifying opportunities for cost savings without compromising quality.
Suggest pricing strategies for ABA products based on market research.

STAFF MANAGEMENT

Manage the selection, performance, and development of direct reports.  Identify opportunities for staff growth. 
Direct, supervise, and motivate staff to meet ABA goals.
Encourage collaboration among team members and other staff in order to advance the organization.

Qualifications This is an extraordinary opportunity for an innovator who is excited about working in a fast-paced, ever-changing environment. They will be highly detailed, organized, and collaborative while managing multiple projects simultaneously. They will see the big picture and embrace change to ensure they meet their goals and the goals of the ABA. 
Specific requirements include:

Bachelor’s degree in Marketing, Communications, or a related field; nonprofit association background preferred.
3-5 years of experience in marketing and communications, with a focus on program promotion and audience growth. Professional experience with social media, graphic layout/design, and/or website content creation preferred.
Proven success in developing and implementing marketing strategies that achieve organizational goals.
Experience managing people, directly or indirectly, to accomplish goals and complete projects.
Excellent verbal and written communication skills with exceptional attention to details.
Strong project management skills managing complex, multifaceted projects.
Proficiency in analyzing marketing metrics and using data-driven insights to optimize campaigns and strategies.
Proficiency in digital marketing tools, social media platforms, email campaigns, and other online strategies.
Familiarity with project management software and membership/customer management systems. Jira and Impexium experience preferred.
Proficiency in Microsoft Office software including MSWord, Excel, Outlook, and PowerPoint.

The physical demands described here are representative of those that must be met by an employee to successfully perform the functions of this job. While performing the duties of this job, the employee is regularly required to communicate with others both inside and outside of the office, to use a computer and to be able to move around in the office.

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