Beach Boss Influencers: Digital Marketing Director
Headquarters: Remote
URL: https://beachbossinfluencers.com
- Maintain communication with the sales team to ensure we’re achieving sales goals
- Manage and keep external agency partners accountable to metrics and goals
- Manage and lead team members to achieve goals, assessing resource needs, sourcing and managing project-based contractors as needed
- Create a positive work environment for team members focused on company values in order for them to thrive and produce excellent work
- Assist in hiring/onboarding marketing roles to support growth
- Create a meeting cadence with team members, agencies, cross functional teams and management to ensure highest productivity and company growth
- Hold team accountable to deadlines
- Achieve marketing implementation to agreed upon timeline
- Use ClickUp to organize project and tasks
- Ideate new front end offers, workshops, challenges, webinars, evergreen events, or something that is completely new and radically different
- Responsible for R&D, learning and testing latest customer acquisition ideas and strategies to help with scaling
- Implement and project manage the execution of new strategies
- Ownership over marketing calendar
- Empower team to execute aspects of the marketing plan and ensure it comes together as envisioned
- Develop and maintain a multi-year roadmap that ensures company growth while leaving room for the rapidly evolving needs of the clients, brand, and industry
- Funnel Creation and Conversion: Oversight of funnels to enhance marketing and revenue
- Audit current funnels and seek improvement to optimize conversions
- Work with copywriter and tech team to create funnels as needed
- Lead/guide team to build correct automation
- Acquisition and Traffic: Grow existing channels and build new ones to reach new audiences
- Work closely with advertising agencies to scale ad spend
- Create new channels and campaigns to increase traffic
- Conversion: Dial-in engagement campaigns to convert leads to book a sales call
- Optimize conversion from social media channels
- Perform A/B testing to maximize results + familiarity
- Build, strategize and oversee landing page design & development
- Ability to track KPIs and analyze data in or order to hypothesis business-driving marketing tactics
- Consistently review website, sales funnels, and/or landing pages for improvements and make improvements based on buyers’ action
- Regularly review business assets for quality updates and improvements and ensure all marketing assets are aligned and consistent with brand standards
- Proactively seek opportunities to streamline systems and processes in Marketing and Operations department through SOP and automations
- Proven experience as a Marketing Director scaling a digital marketing company from 8-figures in gross revenue to 9-figures
- Experience leading, managing and building a marketing team
- Hands-on experience or familiarity with direct response marketing, digital products, launches, virtual events, platforms and tools – landing page builders, CRMs, email service providers and course hosting platforms
- Hands on experience in data analysis, KPI tracking and revenue forecasting with Excel or Google Sheet
- Experience with network marketing is a PLUS
- Strong understanding in paid social, paid search, organic social, SEO
- Working experience with marketing tracking and attribution software like Google analytics and Google Tag Manager
- Working experience in any programming languages is a PLUS
- Comfortable working with and leading a remote based team
- Fast self-learner, self-starter, leader, detail oriented and data driven
- Excellent written and verbal communication skills
- Be accessible, quick response to issues/outage and lead the team to resolve it
- Tech-savvy and eager to learn
- Adopts brand voice with ease
- Self-motivated and a team player
- Detail-oriented and modern-marketing-methods savvy
- Proactive and takes initiative – you know how to make things happen
- Excellent with efficiency and follow-through
- Solution-oriented with high emotional intelligence
- Be Authentic – We don’t fake it until you make it here. We are real.
- Serve Others – Serving others is our jam and lights us up. This is our purpose, to change lives and elevate the industry as a whole.
- HAS TO BE FUN – If you are not having fun changing lives, then figure out how to make it fun.
- Make It Happen – Find a way, make a way, NO EXCUSES.
- People First – People matter, in every situation. We hold them to the fire to help change their lives. We don’t accept their excuses or let them wiggle out of their commitments. We push and pull them to the next level with care and concern.
To apply: https://weworkremotely.com/remote-jobs/beach-boss-influencers-digital-marketing-director
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