Marketing and Communications Director

CFRE International

Alexandria, VA, The Marketing and Communications Director is responsible for planning, managing, and executing marketing strategy for CFRE International, which administers the accredited Certified Fund Raising Executive (CFRE) certification program.  This role has significant interaction with key constituencies within the fundraising community and philanthropic sector, including certificants, prospects, and the staff and volunteer leadership of affiliated organizations and their chapters.
This is a fully remote position operating on Eastern Time Zone hours.  The role requires a limited amount of travel annually to represent CFRE International at domestic conferences.  The position reports to the President and CEO.
Key responsibilities
The Marketing and Communications Director will:

Develop and execute CFRE International’s marketing strategy in alignment with the organization’s strategic plan and goals for growth.
Manage an annual marketing and communications budget.
Develop and implement all aspects of strategy, content, and deployment/distribution for social media, website, promotional webinars, and digital and printing marketing materials, including use of analytics in evaluating effectiveness.
Manage media relations, including securing earned media placements for the organization, writing and distributing press releases, etc.
Coordinate the CFRE Ambassador volunteer program.
Manage all aspects of domestic and international conference exhibits.
Manage relationships, workflow, quality control, and budgets for marketing and communications vendors.
Lead special projects in marketing and communications (e.g., website update/redesign) as required.
Serve as a team member on other organizational special projects as required.
Other duties as assigned.
Requirements

Bachelor’s degree required, preferably in marketing, communications, or a related field.
At least five years of relevant experience, preferably in a certification body or association setting.
Experience with associations serving fundraising professionals or philanthropy-related organizations is a plus.
Sound judgment and problem-solving attitude.
Ability to work independently or collaboratively in a team setting.
Experience working with leadership-level volunteers is a plus.
Ability to travel domestically on occasion.
CFRE International offers a generous benefits package that includes a 401(k) with 5% employer contribution; medical, dental, and vision insurance with employer-paid premiums; short-term, long-term, life, and AD starting PTO of 22 days annually; 11 paid annual holidays, plus week off mid-year and at end of year upon achievement of annual organizational goals; and paid professional development.

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