Marketing Campaign Manager

New York, POSITION OBJECTIVE: 
Reporting to the Chief Marketing Officer, the Marketing Campaign Manager will focus on driving marketing and promotional campaigns for PRSA’s revenue-generating initiatives, including member acquisition, professional development programs, conferences, and awards. They will use their creativity, marketing knowledge, and ability to manage projects and resources to achieve set business objectives for each campaign.
The Marketing Campaign Manager is responsible for the development and execution of tactical marketing plans and project management between internal departments and both internal and external resources (e.g.  vendors, marketing team members). This includes:

Developing a tactical plan for each campaign, including objective, timing, budget, and channel mix.
Overseeing the development of all campaign elements, including creative assets, copy, organic and paid social media, digital advertising, and partnerships.
Hands-on execution of emails in support of each campaign, including writing copy, setting up, and deploying the emails to the target audience.
Other tactics as required by the marketing plan.

The Marketing Campaign Manager will monitor campaign schedules, budgets, deliverables, and performance, optimizing in flight as needed to achieve business objectives. They will develop a summary report for each campaign with key analytics, observations, and recommendations.
PRIMARY RESPONSIBILITIES:

Owns campaign development and execution from beginning to end.
Works with the marketing team to develop campaign concepts and provides direction to internal resources on social media, digital advertising, and design as required by each campaign.
Writes compelling marketing copy that resonates with the target audience. Proofs and edits social media copy and other marketing materials as needed.
Uses PRSA’s email marketing software to set up and deploy email campaigns.
Coordinates project production with appropriate team members and external partners and vendors.
Fosters consistent results measurement and campaign optimization to continuously improve effectiveness and ROI.
Develops productive relationships with key internal stakeholders, including regular touchpoints throughout the campaign to provide updates and ensure alignment.
Tracks invoices and expenses per department guidelines.
Stays current on market, competition, and trends including analyzing current marketing tactics, concepts, practices, and procedures.
Attends member events as needed.
Completes other marketing projects as assigned.
Education:  
Bachelor’s degree in Marketing, Communications or equivalent.
Experience:   
3-5 years of relevant experience in marketing and communications required. Association, non-profit or agency experience preferred.

  Strong campaign and project management skills. Ability to handle multiple projects concurrently and consistently meet deadlines while maintaining high quality of the deliverables.
Demonstrated ability to write, edit, and proof marketing copy with accuracy and attention to detail.
Proficiency in email marketing software required. Experience setting up automated email campaigns and familiarity with Informz is a big plus.
Strong analytical skills, with experience developing marketing reports and summaries.
Excellent understanding of digital and traditional marketing tactics and channels, including both organic and paid media.
Ability to collaborate with multiple stakeholders in other departments.
Passion for marketing and desire to grow within the marketing function.
Proficiency in Microsoft Office suite required.
Proficiency in social media channels preferred, not required.
Proficiency in Adobe Creative Suite is a plus.
Ability to travel (up to 5% travel).

 

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