MARKETING MANAGER

Birmingham, Alabama, MARKETING MANAGER – ( UAB000SC ) Description Compensation : Pay Range: $55,180.00 – $89,670.00/annual – Benefits available for eligible positions include: 100% tuition assistance, wellness initiatives, generous paid time off, paid parental leave, Public Service Loan Forgiveness Program eligible employer, plus more. In addition to our many benefits and perks , UAB Medicine provides a variety of resources to support employees both personally and professionally. Hybrid Opportunity : UAB Medicine supports work/life balance and hybrid options may be available.

Work with the Best at UAB Medicine : UAB Medicine is Alabama’s largest single-site employer and operates over 1,200 beds and over 200 clinics in Birmingham , Alabama. When you become part of UAB Medicine, you join a nationally ranked academic medical center committed to education and advancing medical science through research. – U.S. News & World Report ‘s Best Hospitals, #1 in Alabama – America’s No. 1 Best Large Employer, Forbes , 2021 – Level I Trauma Center – NCI-Designated Comprehensive Cancer Center, Comprehensive Transplant Institute, Comprehensive Stroke Center Our success in patient care, innovation, and education is a direct result of our supportive and inclusive culture.

Whether you are looking to start your career, fast-track your development, or diversify your skills, UAB Medicine offers avenues for advancement that other employers cannot match. General Responsibilities: Manages marketing activities associated with products and services, including market planning (prioritizing market segments and developing marketing plans for key products/services), market development (creating markets, via advertising, direct marketing, telemarketing, product/service promotions, and public relations) and market measurement (determine the success or failure of plans and promotions). Monitors marketing activity and develops measurement tools to track results of marketing activity and makes recommendations regarding the success or failure of plans and promotions.

Manages ongoing marketing activities associated with access and information management to maintain and keep current product and service information located in consumer and physician oriented publications. Develops and monitors project and /or service line budget to assure estimates and actual expenses reconcile. Assists in developing annual budget for assigned marketing areas.

Coordinates all service line and/or target marketing monthly meetings to review work in progress, identifies new services or marketing opportunities and reviews volume, service or image benchmarks with operational units. Stays up to date on competitive threats, marketing trends and regional and national marketing programs related to assigned marketing area. Qualifications Qualifications required: Bachelor’s degree in Advertising, Marketing, Public Relations or a related field and five (5) years of related experience required.

Work experience may NOT substitute for education requirement. Primary Location : UAB Health System Job Category : Marketing Organization : 692000000 Health System Marketing Communications Employee Status : Regular Job Level : Manager Shift : Day/1st Shift

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