VP of Marketing
Selby Jennings
Manhattan, New York, A Fintech company offering flexible payment options is looking to bring on a VP of Marketing. The position will drive the company’s marketing campaign and work closely with the CRO. Title: VP of Marketing Compensation: $180K-$200K Responsibilities: Lead an analytics driven marketing campaign Focus on relationship management of existing customers and also new customer acquisition Monitor and analyze various marketing performance metrics, and provide regular reporting to executive leadership on marketing initiatives and other revenue KPIs.
Ensure the ongoing usage and effectiveness of current Hubspot and other marketing tools. A/B testing, personalization, and creative variations to optimize campaigns and maximize ROI Build a new inbound demand generation engine to reach SMB and enterprise merchants, and drive leads through content and digital marketing. Manage the growth marketing budget, ensuring projects deliver a positive ROI, while allowing room for innovative tests and initiatives.
Qualifications 10+ years of experience working in a growth focused marketing team Experience in leading B2B strategy for organic and paid channels at a fast-paced company Experience in fintech or financial services required Excel, Sigma, and Hubspot proficiency
Source ⇲
Edunonia – Education for better tomorrow Education for better tomorrow
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