Director of Membership & Marketing

Okemos, Michigan, Michigan Audubon (MA) is excitedly seeking a seasoned Director of Membership & Marketing to help us grow our organization through key initiatives to increase brand development, outreach, and loyalty.    This Director will be a department leader responsible for leading, developing, and executing all marketing efforts and campaigns across the organization. This position will manage membership growth, renewals, acquisition, and chapter network development. Reporting directly to the CEO, this role is key to the growing and enhancing membership, as well as management of marketing strategies, campaigns, and outcomes for the organization. 
Founded in 1904 (incorporated in 1905) Michigan Audubon is a staple is in the conservation, education, and research arena.  We have customers though-out the State and beyond our borders.  Our mission is to connect birds and people for the benefit of both through conservation, education, and research efforts in the state of Michigan.  Our team is seeking a stellar individual to join us on our mission.  We enjoy team activities, celebrating wins, and learning from our experiences.  We band together to support one another and make a difference for the greater good.  It’s an excellent time to be a part of Michigan Audubon!
 *Please submit cover letter with resume.*
Position Responsibilities

Direct the organization’s marketing and membership department to support MA’s mission, support strategic goals and objectives, and increase membership growth/revenue.

Build and oversee all MA marketing cross-channel campaigns, to include digital and social media, brand management, and content distribution strategies, email marketing, advertising, partnership development, and managing overall execution of the communications goals and plans.

Direct and design internal and external branding initiatives throughout the organization, including style and communication guides.
Oversee website visual design and content management to ensure pages are current and accurately reflect MA’s brand and ongoing initiatives.
Oversee relationships with external vendors for printing, fulfillment, mail house services, list brokers and other marketing-related activities.

Establish customized and targeted marketing strategies and deliverables to increase business and increase the visibility of the organization’s programs, events, and initiatives to stakeholders.

Manage all aspects of membership, including developing and maintaining the membership budget, database, ancillary member benefit programs, and member communications.
Work with the CEO to develop a network for current Chapters within the state, including deliverables and added value proposition.
Develop membership campaigns designed to grow membership; ensure membership numbers are aligned with industry benchmarks.  Leverage market research and analysis to identify target audiences and market trends.

Develop and deliver new strategies for membership acquisition and retention, to grow membership and membership revenue through innovative practices, data analytics, and collaborative idea generation with MA staff.
Develop consistent reporting for assessing membership and marketing campaign outcomes and evaluation metrics to assess recruitment and marketing strategies needs.
Review and enhance the new member onboarding process and evaluate outcomes.
Develop and execute strategies to maximize MA’s database via data analytics to inform targeted outreach and engagement.

Supervise direct reports. Provide ongoing support, mentorship, leadership, professional development guidance, and performance reviews to staff.
Consult with internal stakeholders, members, and vendors on new strategies and messaging.
Required Knowledge, Skills, and Abilities

Bachelor’s degree required (preferably in Marketing). Master’s degree preferred.
Minimum of five years of experience in membership and/or marketing and association (nonprofit) management.  
Minimum of five years of staff management experience.
Ability to share marketing portfolio with sample work if selected for an interview.
Strong leadership skills with experience in managing and motivating teams, as well as the ability to collaborate effectively with internal teams and external partners.
Experience in direct mail, mass email, list management, membership retention, and campaign creation/deployment.
Demonstrated experience in social media and digital marketing strategy.
Demonstrated experience overseeing website content strategy.
Excellent interpersonal and communication skills, both written and verbal.
Excellent copywriting, editing, and proofreading skills.
Excellent organizational skills and attention to detail.
Strategic thinker with the ability to analyze data and trends to drive the decision-making process.

Ability to demonstrate a high level of integrity, strong interpersonal skills, and advance responsibility and accountability.
An excellent and active listener who is able to effectively gather, synthesize, and act on feedback from diverse sources.
Commitment to working with shared leadership and in cross-functional teams.
Ability to manage multiple projects at a time.
Excellent time management skills with a proven ability to meet goals and deadlines.
Able and willing to work a flexible schedule that may include evenings and weekends to support planned events.
Proficiency in using CRMs (i.e., Neon One), data management software, or digital marketing platforms.
Intermediate to advanced skills in Word, Excel, PowerPoint, Google Analytics (or similar web analytics platform), and online content management systems; HubSpot experience strongly preferred.
Must have own transportation and ability to work in Okemos office as well as at events within Michigan.

Clear background check required.

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