Membership and Marketing Director

Tennessee Association of Optometric Physicians

Tennessee, The Tennessee Association of Optometric Physicians (TAOP) is seeking a dynamic and results-driven professional to join our team as the Membership and Marketing Director. This role is instrumental in driving the growth of our organization by developing and implementing strategic membership initiatives, executing effective marketing campaigns, and managing events, particularly conferences and continuing education programs. The ideal candidate will possess a combination of strong marketing, communication, relationship-building, and event management skills to engage both current and prospective members.
Membership Growth and Retention:

Develop and implement strategies to attract new members and retain existing members.
Collaborate with the leadership team to identify and address member needs and concerns.
Coordinate membership renewal processes and communication.

Marketing Strategy:

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Create and execute comprehensive marketing plans to promote TAOP’s programs, events, and initiatives.
Utilize various channels, including digital media, social platforms, and traditional marketing methods to reach target audiences.
Monitor and analyze the effectiveness of marketing efforts, making data-driven adjustments as needed.

Brand Management:

Ensure a consistent and compelling brand image for TAOP across all communication channels.
Develop and maintain marketing materials, including brochures, newsletters, and promotional materials.

Event Management (Conferences and Continuing Education):

Plan, coordinate, and execute conferences, seminars, and continuing education programs.
Collaborate with speakers, vendors, and sponsors to ensure successful event participation.
Oversee logistics, including venue selection, catering, audio-visual arrangements, and attendee registration.

Event Promotion:

Develop marketing strategies to promote conferences and educational programs.
Create promotional materials and campaigns to maximize attendance.

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Communication:

Oversee the development of engaging content for newsletters, website updates, and social media platforms.
Maintain regular communication with members to keep them informed about TAOP activities and industry news.

Collaboration and Networking:

Foster relationships with industry partners, sponsors, and relevant organizations to enhance TAOP’s presence in the optometric community.
Represent TAOP at industry events and conferences.

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field.
Proven experience in membership development, marketing, event management, or related roles.
Strong communication and interpersonal skills.
Familiarity with the optometric or healthcare industry is a plus.
Proficiency in digital marketing tools and platforms.
Ability to work collaboratively in a team and independently.
How to Apply:  Interested candidates should submit their resume, cover letter, and a sample of a successful marketing campaign to  [email protected] . The deadline for applications is February 1, 2024.
Note:  This position is fully-remote with occasional travel. TAOP is an equal opportunity employer. We encourage candidates from diverse backgrounds to apply.

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