Marketing Director

St. Joseph, MN, The Office of Marketing & Communications  at the College of Saint Benedict and Saint John’s University invite applicants for the full-time (1.0 FTE), benefit eligible position of Marketing Director.   The  Marketing  Director   will play a pivotal role in shaping and leading marketing initiatives aimed at engaging prospective students, parents, and alumni. This position is a unique opportunity to contribute to building a dynamic brand for the future under new leadership, ensuring alignment with  College of Saint Benedict (CSB) and Saint John’s University’s (SJU)  vision and values.

The role involves executing strategic marketing plans, with a focus on developing a new brand identity, launching a new website, and raising the profile of the institution s .   Institutional Inclusion Visioning Statement The College of Saint Benedict and Saint John’s University believe that an excellent liberal arts education requires an understanding and appreciation of cultural difference and that everyone deserves to feel safe and morally valued. To that end, we will challenge our own practices and systems. Our commitment to an inclusive environment will be incorporated into all decision-making processes.

We dedicate ourselves to cultivating an equitable, inclusive community founded on respect for all persons. CSB and SJU offers competitive salaries and a comprehensive benefits program. For further information, see  http://www.csbsju.edu/about .           Strategic Leadership: Guide the development and execution of marketing strategies that align with the college’s  objectives .

Collaborate with leadership to translate vision and strategic goals into actionable marketing plans.   ( 2 0 %)  Brand Development: Lead efforts in creating and launching a new brand identity. Ensure the brand resonates with key stakeholders and reflects the college’s mission and values .   ( 20 %)  Website Redesign: Oversee the development and launch of a new, user-friendly website. Ensure the website effectively communicates  the college’s  message and engages target audiences.   (1 0 %)  Public Relations: Collaborate to develop story ideas to enhance the college’s visibility and reputation nationally.

Build relationships with media outlets and oversee the creation of press materials.   (1 0 %)  Stakeholder Engagement: Develop targeted marketing initiatives to attract prospective students and engage parents and alumni. Utilize various channels and platforms to maximize outreach and impact.   (1 0 %)   Analytics and Reporting: Monitor and analyze marketing campaign performance. Provide insights and recommendations based on data to  optimize  future marketing efforts.   (10%)    Collaboration and Communication: Work closely with internal teams and external partners to ensure cohesive branding and messaging.

Communicate effectively with all levels of the organization.   (5%)    Budget Management: Oversee marketing budget, ensuring effective allocation of resources and ROI.   (5%)    Agency Management: Oversee agency relationships for PR, digital and traditional marketing. (5%)      Perform other duties as assigned to ensure the smooth functioning of the department and  maintain  the reputation of the organization as  a viable  business partner.   ( 5 %)    Bachelor’s degree in  Marketing , Communications, Journalism, or related field  required ;  Master’s  degree preferred.   A minimum of  five  years of progressive experience in  marketing, with a proven  track record  in brand development and strategic marketing planning.   Strong leadership and project management skills.   Experience with digital marketing, website development, and public relations.   Advanced problem-solving abilities sufficient to analyze situations and make decisions based upon research, understanding impact of risks, and negotiation with other individuals and groups.   Strong written communication skills sufficient to write, prepare, and edit materials such as  articles,  memos, reports, presentations, etc., using correct spelling, punctuation, grammar, and sentence construction .     Customer services skills sufficient to actively listen to and understand customer needs and provide  accurate  information and appropriate alternatives in  a timely , thorough, courteous, respectful, and professional manner in person, over the phone and in writing.   Ability to work with minimal supervision and under multiple deadlines .   A wide degree of creativity and self-motivation is expected.   A willingness to improve  their  skills and knowledge .  This includes attending training seminars and self-study.   Ability to work a flexible schedule to meet operational needs .  This includes responding to after-hours/emergency service requests which may require working some evenings and weekends.   A willingness to  maintain   a high level  of competence. Discreet judgment and confidentiality are expected at this level of responsibility.     Understanding  of the higher education  marketing trends and best practices  is preferred . P HY SICAL REQUIREMENTS:   Th is position  routinely sits at a workstation for an extended period performing continuous hours of keyboard use.   TRAVEL REQUIREMENTS:   Regular travel between CSB and SJU is required.        

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